Help guides › Google Business Profile and local search
NAP Consistency: Keeping Your Shop Name, Address and Phone the Same Everywhere
"NAP" is short for Name, Address, Phone. Your shop is probably listed in many places: your website, Google Business Profile, Facebook, Yelp, Apple Maps, Bing Places, the BBB, parts-program directories, and local chamber sites. When those details don't match, customers can call an old number or drive to an old address.
Step 1: Decide your "official" version
Write down exactly how you want your details to appear, and use it everywhere:
- Name: your real business name as on your sign. Google's guidelines say not to add extra keywords or locations that aren't part of your real name.
- Address: the same format each time (for example "Suite B" vs "#B": pick one).
- Phone: one main local number.
- Also your website address, hours and main category.
Step 2: Find your listings
- Search Google for your shop name, your phone number, and your old phone number or old address if you've moved.
- Make a simple spreadsheet: site, link, what it shows, login (if you have one), fixed yes/no.
Step 3: Fix the important ones first
- Your Google Business Profile and your website.
- Apple Maps (Apple Business Connect), Bing Places, Facebook and Yelp.
- Then industry and local directories. Many let you claim the listing for free.
Step 4: Keep it consistent
- Put your NAP in the website footer as plain text, and in your business details for Google.
- When something changes (new phone system, move, new hours), update your list in one go.
- Watch out for duplicate Google listings, for example one at your old address. Google's help explains how to handle these.
Check your own site in seconds
Our free website check for auto repair shops looks at one page for broken links, Google basics, phone setup, HTTPS, image descriptions and business details for Google, and explains what it finds in plain English.
Official sources
- Google Business Profile Help: Guidelines for representing your business on Google
- Google Business Profile Help: Tips to improve your local ranking on Google
- Google Business Profile Help: Edit your Business Profile
More for shop owners
Related guides
- Google Business Profile Checklist for Auto Repair Shops
- Adding Hours and Holiday Hours to Your Website and Google Profile
- Adding Business Details for Google: LocalBusiness / AutoRepair Schema
General information for shop owners, not legal advice. Last reviewed October 2026.